Dumb-founded. This was how one of my classma tes said he was like while listening to my report in our Strategic Management Philosophies class this day. "Wow!" I didn't expect that comment. I actually thought I was the least educated in class, considering most of them are DBA students. My topic was Strategic Management Process , and when I studied for my presentation, I thought, everything was new to me (because my major is Public Administration, and my focus is on Communication)-- the terms, the jargon, etc. So before my report, I thought, what right do I have to present a topic which most of them already know for sure? Well, what I did was to contextualize all the concepts I discussed. I used the company where I belong (AUF) to talk about positioning, for example. I saw a new poster on the bulletin board near the campus main gate just yesterday, and it gave me an idea how to explain the message in the poster -- in explaining POSITIONING as one important concept