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"Very good!"

Dumb-founded.

This was how one of my classmates said he was like while listening to my report in our Strategic Management Philosophies class this day.

"Wow!"  I didn't expect that comment.  I actually thought I was the least educated in class, considering most of them are DBA students. My topic was Strategic Management Process, and when I studied for my presentation, I thought, everything was new to me (because my major is Public Administration, and my focus is on Communication)--  the terms, the jargon, etc.  So before my report, I thought, what right do I have to present a topic which most of them already know for sure?

Well, what I did was to contextualize all the concepts I discussed.  I used the company where I belong (AUF) to talk about positioning, for example.  I saw a new poster on the bulletin board near the campus main gate just yesterday, and it gave me an idea how to explain the message in the poster -- in explaining POSITIONING as one important concept in strategic management.  My background in Advertising and Public Relations helped me a lot :-)

I also used case analysis of the Google 's experience in China, in relation to its popular mantra, "Don't do Evil."

But I guess, it's the delivery that mattered the most in the presentation.  I'm just lucky to be a Comm. major.  They appreciated the way I explained and acknowledged their participation in my presentation.

That was also, perhaps, why my professor said "Very Good!" after my presentation. [But I didn't finish the whole report due to lack of time... I need to continue next Saturday]

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