RESONANCE theory at work

Tony Schwartz' RESONANCE theory states that a communication becomes successful not because of the message but because it brings out something from the viewer's past experiences (Griffin, p. 8, 2006).

I think this theory was working when I was watching the TRANSFORMERS during the long holidays. I loved the film, not just because the story was brilliant or because of the outstanding visual effects but because I could recall how I loved Bumble Bee and Optimus Prime when I was a young girl. The movie is actually from a famous animated series featuring the Autobots and Decepticons. Well, of course, I still remember Megatron very much.

Seeing all the familiar characters I used to see on screen during my childhood years made me love the movie more. Because of this, I was motivated to buy an original VCD of the movie and include it in our collection of original films. And this is what resonance theory is all about. According to Griffin (2006), "Personal memories, emotions, and past experiences take over as the motivating force for behaviour."

pix from: http://www.transformersmovie.com/

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